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Hello and welcome to Rekindled Joy, a small, independent, online shop bursting with vintage, up-cycled and fair trade treasures from the UK and beyond.


Rekindled Joy (formerly Iona Lifestyle) was started by Iona Joy Shepherd in 2020. Inspired by her travels and design background, Rekindled Joy was a way to bring beautifully crafted, tactile pieces to you at home, from across the world, without costing the world. At Rekindled Joy we love pieces which tell a story and have an abundance of character which is why many of the pieces you will see here are vintage second-hand, up-cycled and handcrafted pieces.


At Rekindled Joy we are keen on re-purposing and re-using existing items, giving them a second chance at life and thus a second chance to bring joy. Our pieces are chosen based off of their ethical standing. This may be that they are produced through fair trade, are re-used and re-purposed, or that they are pre-loved items seeking a second life. We hope you like our pieces as much as we do.

Happy shopping!